Marketing Assignment Help

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Hidden Job Market

  Hidden Job Market Please use the following table to respond to the questions within the Week 6 assignment.   Question     Response Part 1, 2a   Push   Push   Pull   Pull   Maintain   Maintain   Part 1, 2b   i.   ii.   iii.   i.   ii.   iii.   i.   ii.   iii.   i.   ii.   iii.   i.   ii.   iii.   Part 2   3a   3b   Q1          R1          Q2          R2          Q3          R3          Q4   …

Marketing Problems and Answers

Marketing Problems and answers 1.) Suppose that in 2010, Global launches an aggressive marketing campaign that boosts sales by 15%. However, their operating margin falls from 5.57% to 4.50%. Suppose that they have no other income, interest expenses are unchanged, and taxes are the same percentage of pretax income as in 2009. What is Global’s EBIT in 2010? Ans: Let us assume the Net Sales in 2009 to be Y Operating Margin = Operating Income / Net sales. Operating Income = Operating Margin X Net Sales For 2010 Operating margin is 4.5% Net sales = Y(1+.15) = 1.15Y Operating Income …